It’s easy to get bogged down in data when you’re trying to measure your website’s traffic, visitors, what clicks are most important, etc.

At eTail East this year, speakers discussed this issue, including Brandon Proctor, VP, Marketing, Build.com, who talked about how to measure what is making customers actually buy.

Catch a small glimpse into what he talked about here, and of course there will be lots more discussion on this at eTail Palm Springs!

(Try not to notice the rather loud background noise – which surely you will notice now that I’ve brought it up. Apologies for that!)