The list of retailers ramping up their online businesses through new mobile apps and websites is growing everyday. Today? Sephora. The popular cosmetics store that sells a range of brands to beauty enthusiasts is already successful both in-store and online, and now they are bringing their business to another level with the introduction of a mobile site.

Add them to the list of others I talked about here. Do you see a trend? Dare I say there are a lot of female mobile shoppers out there? Can’t say I’m not one of them…

How about you? Men and women of course.