Technology is all well and good and a necessary part of your e-commerce business – but how important is it to have the best, the coolest, the most cutting edge technology? What difference will it make to your bottom line and how can you measure if it will give you an immediate or long-term ROI?
During a panel discussion at the 2010 Luxury Interactive conference in New York City, Bernadine Wu, Founder and CEO, FitForCommerce, discussed these issues with five panelists. See some of the discussion below:
Panelists (L to R):
Parnell Eagle, SVP Marketing and Merchandise Planning, Saks Fifth Avenue Direct
Tom Davis, VP E-Commerce, Kenneth Cole
Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton
Jessica Rotnicki, VP E-Commerce, Clinique.com and Bobbibrown.com
David Fowler, Global Director Deliverability, E-mail Strategy and Compliance, Lyris