It didn’t take long for luxury online retailer, Gilt Groupe, to grow into the mega-shopping destination it is today. It grew so quickly because its founders, Alexandra Wilkes Wilson and Alexis Maybank, were committed to bringing the exclusive New York City sample sale shopping experience online and promoting it through forward-thinking, viral marketing.
At the 2010 Luxury Interactive conference, Alexandra Wilson sat down with me to talk a little about her site and its growth. Turns out the sky’s the limit for Gilt as they are taking off here and internationally as well. Luxury retailers (online or not) can learn a thing or two from Ms. Wilson. Take a listen and see what you pick up.