Greetings to eTail West attendees – and all those keeping tabs on the event from home. Amazon Payments is excited to be the official eTail West blog sponsor.
Today, we’d like to share some comments from Ed Foy at eFashionSolutions.
“Fellow e-tailers…Amazon Payments and PayPhrase are conversion winners! Customer feedback is A+++ across all of our brands. Here’s the deal. Since 2000, our company, eFashionSolutions, has offered turnkey ecommerce solutions for the fashion industry, designer and entertainment brands (Baby Phat, Dereon, DKNY, New Era, Rocawear among others). We have a motivated customer database and online sales have nearly always proven to be the number one door for our brands. But since rolling out Checkout by Amazon with Amazon PayPhrase to our sites — we have seen a significant rise in conversion rates and significant reduction in shopping cart abandonment.
Combining the consumer confidence of the Amazon brand with us as an established e-commerce provider has driven a huge boost in both transactions and ticket price. A significant percentage of customers making purchases on our sites are choosing Checkout by Amazon and Amazon PayPhrase. PayPhrase, a new express checkout feature using a unique phrase the customer chooses, is so popular because it combines the strength of the Amazon brand with an extremely fast, easy purchasing process. Once a customer finds the item they want, PayPhrase reduces the steps, and decisions, they have to make to complete a purchase to just two: check the final cost, and submit the order. And they can do this without even leaving the product page, leaving them free to keep shopping and even adding to their order as they go. Customer feedback has been tremendous too – both at our live call center and through online customer help we’ve received positive comments about this exciting new payment offering.”
Be sure to put Tuesday afternoon’s “Track B” session on your schedule. The discussion of multi-channel marketing and integration features panelists from Williams Sonoma, Gap Direct, and GameStop among other retailers and promises to offer actionable insights. Our own Baris Cetinok, Director of Product Management & Marketing, Amazon Payments will be the chairperson and panel moderator – Tweet if you have burning questions.
– The Amazon Payments team – Booth #59