When two Aussie mums, Kim Westwood and Liz Tehan, decided they needed a better way to shop online, they realized their own personal brand advocacy, and that of surely many others, could be the answer….

It’s 12:30 p.m. on Monday, so it’s probably old news to you already, but I’ll say it anyway: Yahoo is buying popular social blogging site, Tumblr, for a whopping $1.1 billion. AllThingsD.com initially broke the…

Retailers have wracked their brains to answer the question that has plagued them since the advent of the Social Network: we want to capitalize on Facebook’s 618 million daily active users, but how? Companies across…

Special to the eTail Blog If you are a consumer marketer and you’ve been doing social media marketing for some time, you’ve surely learned a lot about how your consumers discover and engage with your…

Looking for a little more spark in your social strategy? Let’s be real – social hasn’t been easy. After a fairly weak Black Friday/Cyber Monday for social commerce (but strong for social traffic), retailers are…