By Shawna Gillen Brands and organizations are looking to other platforms in the social stratosphere in the year ahead, as recent data suggests that Facebook’s ad revenue is taking a nosedive. YouTube has become the…

Retailers devote a significant portion of ad spend to in-store advertising. At what point, however, does in-store advertising go from being effective at promoting a brand to being about as noticeable as wallpaper? TRA, Inc., a…