For the past few years, designers at New York Fashion Week have been paving the way for digital innovation during their fall and spring showings. Like these five retailers did for Fashion’s Night Out (the…

By Paul Dunay Special to the eTail Blog Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late…

by Dax Hamman Special to the eTail Blog Retargeting has come a long way in recent years. We started out with basic site retargeting, which involves showing targeted display ads to users who had visited…

The merging of ecommerce and entertainment represents a transformation of the online marketing world. Where online games and entertainment were once the domain of websites aimed at children or young gamers, they are rapidly becoming…

The rise of payment-enabled smartphones, which can replace cash, credit cards and debit cards via technologies such as near field communications (NFC), is a fascinating new option for consumers. However, before smartphone payment systems can…