Category Archives: technology

Video Alert: How NARS Got Bennies of Responsive Design without a Site Redesign

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When cosmetics company, NARS, recognized that it needed to address mobile, the French company quickly decided that it wanted a lot, and fast. With very strict brand guidelines (all creative must be approved by the…

BrightTag Says Omni-Channel About Organizing Around Outcomes, Not Channels

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“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel is about is organizing around…

Infographic Alert: School Dropouts Who Became Tech Kings

These days, most of us can’t imagine advising our children not to go to college. In fact, it’s almost becoming the norm to not only go to college, but to go to many, many years…

5 Tips on Designing for the ‘Sharing Economy’ of Collaborative Consumption

Lada Gorlenko recently wrote a fascinating piece in Co.Design about how companies can take cues from successes like Zipcar, Netflix and AirBnB to go forward and design for the new “sharing economy.” She defines this…

Video Alert: Akamai on Why Load Speed Can Make or Break your Mobile Conversion Rates

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According to a November, 2012 study from IBM, one in four visits to a US retail site now comes from a smartphone. By 2015, more than 60 percent of North American visits to e-commerce sites…