Category Archives: Mobile

Oh tablets – how you have reemerged

When you think about it, the idea for a hand-held device more sophisticated than a notebook and pen is not new. Consider the Etch A Sketch, with its safely contained aluminum powder and fancy white…

Podcast Alert: Sharon Knitter on mobile strategy at Cars.com

Cars.com is seeing 15 percent of its total traffic coming from mobile devices. As Sharon Knitter, Senior Director, Consumer Products, says in the below interview, “that’s huge.” The site is taking an all-hands-on-deck approach to…

How do you balance so many technologies?

This article hit close to home for me. A few people in my life, namely one, who shall remain anonymous, have posed the theory that “multi-tasking” via various technological devices in fact hinders productivity, despite…

Joining Foursquare or Places? You need a smartphone.

Are you on Foursquare? How about Places? I have an embarrassing story. I joined Foursquare – excited to become the mayor of at least one location – my office. And then I suddenly realized: I…

Monetizing social media – “This is not an age for magazines”

Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…