Category Archives: Featured

New Rules for E-Commerce, from Forbes and MuckerLab

When the mainstream media starts recognizing the impact of e-commerce (and off and on, they do), you know our industry is getting big, and the evolution is really worth talking about – for everyone. Forbes…

A Canadian Pizza Company Invests in Mobile; Forrester Reports

Pizza Pizza, one of Canada’s largest pizza chains, wanted to maintain its market leading position and make it easy for its customers to do business with them when and where customers desired. Its primary customers…

Four Reasons Your Messages are Missing the Inbox

By Ross Kramer Special to the eTail Blog The email delivery landscape is changing every day. What may have worked a few months ago no longer works today. Return Path’s latest Global Email Deliverability Benchmark…

11 Tips for Employee Engagement

My own manager, and leader of our marketing department here at WBR (publishers of this blog and producers of the eTail event series) has a few words about leadership, inspired by some posts on TrainingMag.com….

Blended Marketing: Why Multi-Channel is Toast (via Ultimate Office)

If you missed eTail Boston this year, don’t fret. We filmed several of the sessions and live streamed them during the event, but now we have them available to view. I’m choosing a few to…