Category Archives: Featured
Why Content Marketing is King, and 4 Ways Brands are Employing It
In the mid-to-late 20th century, when advertisers wanted to sell consumers on their clients’ soap, clothing, or washing machine, they had limited choices. They created a pitch or campaign, and sent it out into the…
Tim Teran, Macy’s, on How to Adapt to the Millenial Customer
In the below presentation from the Next Generation Customer Experience conference, Tim Teran, Senior Vice President, Consumer Insights & Strategy, Macy’s, examines the transformative influence of the millennial consumer on retail and Ecommerce markets worldwide,…
JustFab Confirms Acquisition of ShoeDazzle, Marking an End to “LA Shoe Wars”
By Michael Carney On August 21, 2013JustFab has officially confirmed the transaction that we reported last evening, announcing that it has acquired Shoedazzle. The two subscription womens fashion and footwear ecommerce companies have positioned the…
Increasing Customer Confidence to Click and Buy
Whether customers are ordering shrimp fried rice from their favorite online delivery website or shopping for a collectible waffle iron on eBay, the last thing they want to have to worry about is the security…
6 Tips for Getting the Right People on the Bus
Always a challenge isn’t it? The right people. What does that mean anyway? And how do you discover the right person? There are many “right people.” There are those candidates that, if put in front…
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