Posts by: Rose Fava

rosefava has written 3 articles for The eTail Blog.


The Not-So-Nice Side of Social Media, from Kodak

Anyone working to improve his/her social media strategy has heard the golden rules: be timely, have a team in place, etc., etc. But what is often missed is the way that one can make his/her…

10 Easy Innovation Tips for a Big Return via Guitar Center/Malabar Hill

Everyone loves to see results fast, especially when the results will make you more money. Kirit Sarvaiya, CEO at Malabar Hill Ventures and the former Head of Enterprise Content & Community at Guitar Center, gave…

Zappos.com’s Retargeting Strategy…Minus the Creepiness

Big brother is watching, especially when it comes to online browsing. Although this might not come as a shock to most people these days, it may catch you off guard when a pair of shoes…