Posts by: Pamela Jacobs
Pamela is a former luxury magazine Editor-in-Chief turned full-time freelance writer. She blogs about everything ranging from luxury goods to lipsticks, manages social media campaigns, and obsessively travels the world, documenting her escapades on SoloGirlTravel.com
pamelajacobs has written 9 articles for The eTail Blog.
Why Content Marketing is King, and 4 Ways Brands are Employing It
In the mid-to-late 20th century, when advertisers wanted to sell consumers on their clients’ soap, clothing, or washing machine, they had limited choices. They created a pitch or campaign, and sent it out into the…
Infographic Alert: The Key to McDonald’s Success
With restaurants in 119 countries and a yearly revenue of over $20 billion, McDonald’s is one of the largest and most universal fast food chains in the world. According to Meet the Boss, a video…
As Chinese Consumers Break E-Commerce Records, it’s Luxury they Seek
Did you know that China now has the largest online shopper population in the world? In 2012, 242 million Chinese consumers purchased goods online, spending roughly $209 billion on e-commerce. Add to that the fact…
Infographic Alert: Marketing’s New World Order
As demonstrated in this infographic by Flowtown, the internet age has created a “certified playground” for the marketing professional. It has completely changed the way people communicate, and especially the way marketers reach consumers. The…
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