by Ken Burke Special to the eTail Blog It’s hard to believe, but the holiday season’s first official red-letter day – Black Friday, the day after Thanksgiving – is only a week away. Originally marking…

With the sheer number of social media platforms available, marketers are faced with the temptation to sign up for every new network that appears, as they seem to crop up daily. Unfortunately, having a presence…

In a sea of daily promotional messages, email marketers must do everything they can to gain the attention of readers. One effective method is to use personalization. Email statistics reveal that more people open personalized…

By Ross Kramer Special to the eTail Blog The email delivery landscape is changing every day. What may have worked a few months ago no longer works today. Return Path’s latest Global Email Deliverability Benchmark…

By Michael Harvey Special to the eTail Blog Rapidly growing sales and traffic volumes are high-class problems for any online retailer to have. Still, growth can severely strain the infrastructure of an ecommerce site. The…