One of the primary benefits of benchmarking studies is their capacity to compare best practices between different groups. The recent eTail Canada whitepaper, “Canadian Retail, Evolved,” does just that, comparing Canadian e-commerce companies’ digital marketing…

As summer begins to fade, retailers are starting to prepare for their busiest time of the year: the holiday season. With more consumers choosing to do their holiday shopping online (and expecting superior digital experiences),…

Multichannel marketing is certainly a trending buzzword right now. Companies are working to integrate their email, social, web, print, mobile, and ad channels. They want to develop that 360-degree view of their audience that consists…