With our most anticipated annual event, eTail West, only a week and a day away, what better time to brush up on what you retailers are actually spending your dough on this year? That way, if you do attend, you might have a better idea who to talk to and why. And if you don’t, well you’re missing out, A, and B, at least you’ll have some faint idea of what your peers are up to.
This graphic below was derived from the eTail 2013 State of Ecommerce Retailer Benchmark report, which is chock full of info from some of the industry’s key influencers who shared their data with us at the last eTail event. Here are a few highlights before you dive in:
– 35% of marketers have no clear marketing plan in place for the long term
– 76% of marketers said they are planning to start or are continuing to invest in a mobile optimization program this year
– Only 14% of respondents said they are spending money on Instagram.
Check out the full infographic below, and be sure to read the full report on the eTail site.
P.S. You still have time to register for eTail West in San Antonio this year for the first time. Book with code ETW14INFOG for $300 off your pass. We’re looking forward to a rodeo – though it’s certainly not our first 😉