Such is the case with the publication’s recent listing of the Top 10 Luxury Mobile campaigns of 2012.
First on the list (in no particular order other than alphabetical) is Blancpain and its interactive magazine. The Swiss watchmaker brought in its brand loyalists and new audience members through an interactive iPad app of its own magazine, launched during the first quarter. The app’s killer video and and animated enhancements make the app a must for anyone who loves technology as much as they love their watch.
Next was BMW, with its i concept electric vehicle ads that comprised video content and Google Maps integration. The ad showed i concept vehicles driving along the ad space and a Google Map of the area that user was in. The test drive also allowed users to virtually try out different select courses in their respective city, and once the destination was reached, the approximate battery life of the vehicle and distance were calculated with Google Maps.
Four Seasons Hotel Group also hit the list, with its Instagram efforts for Fashion Week. The Four Seasons Hotel in New York invited Fashion Week goers to share their footwear choices via an on-site shoe photo booth, and then to follow the action through Instagram and Twitter.
The hotel encouraged attendees including fashion editors, bloggers, celebrities and other tastemakers to visit the property through the digital- and mobile-based effort. Consumers who took heed were able to have a photograph taken of their footwear by the first-ever shoe photo booth and the images were posted to the Four Seasons New York and corporate Four Seasons Twitter and Instagram accounts, @FSNewYork and @FourSeasons.
Want to hear about more of these awesome mobile campaigns? Well, we don’t want to steal all of Luxury Daily’s thunder.