Call for Nominations: eTail’s Best-in-Class Awards Open for Submission

The New Year is already approaching and for us at eTail, that can only mean one thing: we’re getting amped for Palm Springs. As part of our exciting planning process, we are looking for submissions for the third annual Best-in-Class Awards.

For the third year, eTail is helping the retail industry benchmark in four of the hottest areas impacting their business, and yes, the gates are officially open for you to send in nominations (and guess what – you never have to leave the blog to do it if you want to just comment with your nominees’ name!) Here are the four award categories:


Selected winners will be featured as speakers at eTail 2013, presenting their programs and results at the conference. They will also be featured in major industry publications, as well as have featured articles right here on the eTail Blog.

2011’s winners consisted of the following companies:

1. Email Marketing Winner: L’Occitane
2. Search Winner: The Gap, Inc.
3. Social Media Winner:
4. Mobile Commerce and Mobile Marketing Winner: The Wet Seal, Inc.

As we gather entries for the 2013 awards, we’d love to hear from you. Are you currently innovating with your programs? What were the results? If so, you can easily submit your case study using the following criteria by emailing us directly ( with the following info:

1. Program Name
2. Goals/Objectives (Please list at least 2)
3. Program Execution (Please walk us through the execution in 5-10 sentences)
4. Program Results (Please walk us through the results in 5-10 sentences)
5. The name and contact information for the service provider who assisted with your program (if any)
6. At least 2 contact names and info within the company nominated

You can also enter a nomination using one of the eTail social networks: Facebook, Twitter or Linkedin, by just telling us your nominations’ name and the category, and then we’ll get in touch with you for the deets! Or submit right here – via the eTail Blog – by commenting with the company name you’re nominating and again, we’ll get in touch for the specifics.

As a special grand prize, eTail will be holding a Best-In-Class Awards Ceremony on February 26th to honor the winners. Additionally, the selected winner will receive three complimentary passes to attend eTail 2013 in Palm Springs for all four days, as well as three nights complimentary hotel stay at the JW Marriott Palm Springs.


If you have any suggestions for us to consider other retailers who are innovating in any of these areas, please let us know! We’d love to reach out to them and present a nomination. Simply reply here with their contact details.

Have questions about the submission process? Email us and we’ll provide an answer as soon as possible, or call 1.646.200.7448.

Good luck and keep those noms pouring in!