Andrew Koven has been in the e-commerce biz for a while. That’s an understatement – he’s pretty much one of it’s originators (that doesn’t make him old – this industry is still a baby). He’s been innovating and evolving the world of e-commerce for the last 15 years and serves as the President of e-Commerce and Customer Experience at Steve Madden.

In the below podcast, Andrew talks about how the brand is using mobile to drive its entire business. He also talks about why social is so important to integrate into a mobile site. He’ll speak more about this topic at the Mobile Shopping Summit in October 25 to 27 in NYC, but since we know you can’t wait until then, listen here for his super-valuable insight:

If you’re having trouble viewing the player, click here for the podcast on our BlogTalkRadio account.