What’s the blog all about?

The eTail Blog delivers targeted content that retailers want and need to digest in order to their jobs better. But this content doesn’t come from the mouths of self-proclaimed experts – it comes from actual experts. We conduct interviews with industry professionals who are dealing daily with the challenges of multi-channel retail and the rapidly evolving digital commerce space.

Whether it’s a Q&A, how-to, podcast, video interview, or breaking news story, the eTail Blog is a tool and community for all multi-channel marketers and any retail business looking to better understand the industry.

Who reads the eTail Blog?

The eTail Blog readership is comprised of thousands of multi-channel marketing professionals who are eager to set themselves apart as thought leaders and industry innovators. We also have many readers from the technology solutions side who are keeping up with what their customers want and need. While our weekly readership is strong, our subscriber base is also growing.

We invite you to join the crowd!

To the right is a breakdown of the job functions of our readership base:

Is the blog ‘connected’?

You bet! We know exactly what you mean, and yes, we are. The blog taps into the Twitter, Facebook, YouTube and Linkedin groups that relate to eTail, the blog’s namesake multi-channel retail conference organized by WBR. The thousands of people visiting our social networks are tuned in, as they say. We bring them all together through the blog, the main hub of our digital connectivity. We’ll help you get your word out there to our readers and our social communities!

What kinds of advertising opportunities do you offer?

There are plenty of options for advertising on the blog from banner ad space to sponsored articles and more. We are happy to work with you to create a customized package that will get your message out there in the best way possible and increase your reach to our audience. We want to help you gain market share with our blog and get your product in front of the industry’s biggest decision makers.

The blog also has a monthly newsletter, which is sent out to subscribers and our main eTail database of retailers. There are banner and customizable sponsor opportunities there as well.

We also offer customized packages for solution providers interested in sponsoring any of our eTail events, where you will have the opportunity to meet and network with hundreds of your current or potential customers in a face-to-face setting; arguably still the best business opportunity out there.

What is ‘eTail’?

eTail, the blog’s namesake, is a multi-channel retail conference organized by Worldwide Business Research (WBR). WBR is a global conference and research company, which, through various events as well as the blog, has become an authority in the e-commerce space. Its name refers to e-retail, naturally, and encompasses various topics like mobile commerce, e-commerce for luxury brands, emerging types of payments and more.

How can I learn more about advertising on the blog?

For more information about unique advertising and sponsorship packages, please contact our Digital Sales Manager, David Matthews at david.matthews@wbresearch.com. We are happy to work with you on creating a custom solution that will best work for your brand and message.