The jackpot for online retailers is, of course, the online conversion. That is, the fateful click a customer makes when s/he is ready to actually buy what it is you’re selling. To think five to 10 years ago such an act was seldom if not downright rare.

Shopatron brings us an infographic about how to close sales online, i.e., how to increase website conversion rates. Sure, there are lots of ways to do this. But this graphic gives us a few key points to follow to make sure it’s happening. The highlights:

– 47% of consumers expect a maximum page load time of two seconds.
– 59% of shoppers said they used product reviews to make decisions.
– Security seals are important to help customers understand their information is safe.

Check out the graphic: