What has Dell.com learned in seeking out the best practices for social media regarding its brand?

“A lot.”

So says Zita Cassizzi here in this interview beautifully produced by Scribe Media. She continues by saying one of the most important things to do is experiment, “get out there” and listen. Here, she talks about some of the strategies she’s implementing and how e-commerce has evolved from something fairly anti-social to something very social, as well as how to deal with social media when corporations are both large and small. Listen to her here and as always, we love the feedback!