Last week, we had the pleasure of speaking with Bill Aicher, Director of Web and Marketing for Musicnotes.com. He and his team have been working on a revamp of the site to better engage its customers and in turn, increase conversion rates. In this podcast interview, Bill talks to me, Kelly Hushin, about this very topic and why it is so important to identify the goals of your site, approach technological challenges realistically, and map out your strategy carefully.

Listen to him here, but please note that we are in the process of getting better technology so right now you have to bear with us and fast forward to the 2:40 mark – where the conversation begins. Don’t worry, a better solution is forthcoming and we will re-post as soon as it’s been remedied. Enjoy!