Maxymiser: Testing Your Digital Channels to Optimize Your Whole Business
October 26, 2015
Customer Experience, ecommerce, etail, Featured, Omni-Channel
- Tagged: a/b split, conversion optimization, maxymiser, omni-channel, testing, Website strategy -
Testing the effectiveness of your digital channels can yield a large amount of insight for your business, not just on a page by page basis, but also on a more fundamental level. Here, Maxymiser walks through just how you can turn your testing into the means to vett new technologies, drive strategic business decisions, and validate your largest development projects.
Andrew Greissman is a digital content manager for WBR Digital. Andrew's writing background spans genres and formats from poetry and magazine writing to website copy and press releases. When not writing, Andrew enjoys travel, good food and reading books.