By Rose Fava
By now we are all aware that the next few years are going to be critical for B2B marketers. Professionals in the space have been faced with the need to give their customers the same experiences that they have become accustomed to—a world where everything they could ever want is merely a mouse click away.
As B2B begins to shift its focus from helping the seller sell to helping the buyer buy, they are taking a closer look at their budgets and are working on allocating new technologies to help get them ahead of their competition.
The 2014 State of B2B Marketing Benchmark Report compiled responses from over 100 B2B marketing professionals about the state of their companies marketing plans and outlook for this year.
Some highlights from the report include:
- 71% of participants reported their top area for digital spend this year will be content development
- 98% of B2B executives reported that their investment in digital initiatives has increased over the past year
- Only 3% of respondents said that their overall spend on social media marketing decreased
To get a full rundown of the details, download your copy of the report here.
Rose Fava is an experienced journalist and marketing professional. In her free time, the self proclaimed “Social Sally” enjoys practicing yoga and instagramming.