Noteworthy News: ‘The Hunt’ Launches App, Rock Refinery Launches & More

Lots of moving and shaking in the Ecommerce world this week. We’ve got some news about funky/cool companies doing funky/cool things. Check ’em out… Debuts iPhone App

The Hunt, a community-driven online shopping experience that makes street photos shoppable, has debuted an app for the iPhone. The Hunt encourages users to spot style trends on the street or on social media, and share photos with a like-minded community that will hunt down and recommend exact or similar items that match the look and fit the budget. Users can now start hunts from their iPhone camera and – in real time – receive suggestions from the community on where to buy the item and how to style it. Screen shot 2013-11-21 at 4.15.21 PM

In less than a year since launch, The Hunt has closed a $5.5 million Series A round of funding, led by Javelin Venture Partners. The funding will be used to continue hiring engineers and product designers, among other investments.

The Hunt has driven more than three million visits to third party e-commerce sites since launch, with a 1.5%-1.75% conversion rate to purchase on these visits, proving that users visit The Hunt with the intent to shop. On average a user will visit two e-commerce sites per session, including 30% of member visits and 16% of non-member visits leading to a referral to a third party e-commerce site.

Distinguished investors in the company include Tyra Banks, Ashton Kutcher, the Grammy winning producer behind Lady Gaga and Jennifer Lopez, Keli Lee, EVP of Casting for ABC Entertainment Group and more.

ROCK REFINERY MODELRock Refinery Launches Online Fashion Site for Girls with Rock-N-Roll Edge

Rock Refinery has launched a rock-inspired online retail site that features edgy fashions with rock and roll, punk and goth roots. The site features brands like Widow, Motel Rocks, Mink Pink and more.

Launched in 2013, Rock Refinery brings together edgy clothing in one place. The “Upload Your Selfie,” feature on the site allows girls to showcase and share their individual style, as well as offering easy integration with all the major social media sites.

“We wanted to create a place for fashion with no rules or boundaries on how we put together looks and outfits,” said Elizabeth Naimi-Yazdi, CEO of Rock Refinery. “We wanted Rock Refinery to be a place where confident women can get pieces that look edgy but cool; the point is to not try that hard and still look badass!”

MINDBODY Launches New Mobile ‘Connect’ App

MINDBODY Inc., a provider of wellness business management software, has launched MINDBODY
Connect, a new mobile app that simplifies personal wellness management by connecting consumers with services in their geographical areas and streamlining the entire transactional experience, from booking the service to walking through the door. Screen shot 2013-11-21 at 5.29.24 PM

Consumers can now discover, book, and pay for all their health, fitness, and beauty activities through one unique login. Mindbody’s wellness network comprises more than 500,000 health, fitness, and beauty practitioners in more than 90 countries. Mindbody Connect aims to improve the mainstream ease of adoption and integration of wellness services. Previously, individuals reserving a class or appointment needed to manually create a separate profile for each Mindbody client location visited. The new app turns self-booking into a few taps.

In addition to booking, payment and check-in, the app includes a “Discover” button, which populates thousands of businesses in the user’s geographical area, bringing new awareness to hidden, neighborhood wellness locations.