After a long round of development, Saks Incorporated has launched Off 5th at saksoff5th.com. The online store offers up to 55% off merchandise year-round.
“This is a significant milestone for Saks Off 5th as the company rounds out our omni-channel offerings,” said Rober Wallstrom, President of Saks Off 5th, in a company-issued statement at the end of last month. “In addition to our 70 nationwide stores, the e-commerce site is yet another platform through which we can provide our curated off-price shopping experience. We want it to be the Saks of the off price world, a true extension of the brand.”
Along with its expanding base of stores, customers can now shop 24/7, with full access to customer service. Mobile and tablet enhancements for shopping are also planned for the site.
Saks Off 5th will offer the same men’s and women’s collections as in-store, but online customers will have visibility and accessibility to shop all brands that may have limited distribution and only in select stores nationwide. Additionally, the e-commerce site offers customer’s access to Salon Z, a plus size women’s program not available in all stores.
The site is designed to reflect the experience of in-store shopping and modeled after the loft like, open atmosphere of Saks Off 5th stores. Customers have more control over their filter options, can hover over product images animated through multiple views of the item, and can navigate full-screen zoom of all products.
Online promotions for saksoff5th.com will mirror in-store promotions with new product offerings daily. There will also be the specialized offers and exclusive merchandise for top customers. Additionally, the site will include FashionFix events, which will migrate from Saks.com to saksoff5th.com. FashionFix is an additional space that provides deals on non-outlet premier designer products through curated flash sales.
Saks Incorporated currently operates 41 Saks Fifth Avenue stores, 70 Saks Fifth Avenue off 5th stores, and saks.com.