eTail Philly Kicks Off with Search, Email & Social Sessions

It may be 7 a.m. (surely much later by the time you all read this) – but that’s not stopping the eTail team from getting psyched for the show!

Pretty soon we’ll be hearing from some of the most infulential retailers in the biz in our special email, social and search summits. Nicole Delma, Former Director of Email Marketing at J. Crew, will be kicking off the email marketing day with a discussion about deliverability. We’ll hear from Andy Schepper, VP Operations and E-Commerce, Summit Sports, and Hugo Smoter, Director of Marketing at Spreadshirt, in the special search summit, talking about how to transition from free to paid search amid the rise of Google Shopping. In the social room, we’ll get a glimpse into Cafepress‘ strategy for building an online community, with the VP of Digital Strategy, Jason Falls.

We’ll catch you up on the happenings as the sessions start. In the meantime, say hi to our staff at the registration desk!photo