In-Store Marketing at Wal-Mart with Mobile Apps

I’m on a mobile app/in-store experience-presentation role today, watching all these great pressies from past eTail shows and other eTail related events like Future Stores, and came across this one.

In this presentation, Wendy Bergh, VP, Mobile & Digital Strategy at Walmart, reveals the key to Walmart’s success with in-store marketing through industry-leading mobile apps and omni-channel implementation. Bergh takes us through Walmart’s seamless experience between website, mobile website and in-store app use; she demonstrates Walmart’s unique shopping list app and provides stats on increased conversion.

It’s Wal-Mart people – they’re kinda huge.

Watch the video below or download the transcript of the presentation here. Enjoy!