In this presentation, Wendy Bergh, VP, Mobile & Digital Strategy at Walmart, reveals the key to Walmart’s success with in-store marketing through industry-leading mobile apps and omni-channel implementation. Bergh takes us through Walmart’s seamless experience between website, mobile website and in-store app use; she demonstrates Walmart’s unique shopping list app and provides stats on increased conversion.
It’s Wal-Mart people – they’re kinda huge.
Watch the video below or download the transcript of the presentation here. Enjoy!