Video Alert: What 2 Online Retailers Did to Convert Swarms of Inactive Visitors

Steve Wylie, CIO and Director of E-Commerce, BareBones Workwear, had more than 10,000 visitors to his site a day, but only about five or six sales.

“That’s kind of a problem,” as he so rightfully put it.

Meanwhile, Russ Woollum, Director of IT and Operations,, had more traffic than he knew how to convert, and needed help in showing his customers offers that would compel them to purchase.

Both of these retailers, selling different wares from different parts of the country (fun fact: is based in the same town that The Office is filmed in), and both arrived at the same solution provider to help them get a handle on the very similar problems they were having with their sites. Wylie and Woollum both said that FanPlayr, a targeted offers platform, fit the bill for exactly what they needed as online retailers.

Wylie said that what first attracted him was Fanplayr’s gamified offers option with its slot machine interface, but he ultimately went with the platform’s smart and targeted offers program. Woollum really loved the fact that FanPlayr wanted to prove the value of its services before asking HorseLoverz for a big ‘ole check.

But let me stop blabbing now and let Wylie and Woollum do the talking. Check out this interview between them and me from the last eTail Conference, and learn a little bit about how these two retailers turned a negative into a positive through careful research of available solutions.