According to Women’s Wear Daily, the famously-fashionable and insanely popular British retailer, ASOS, is bringing its first brick and mortar outpost overseas, to the backyard of eager, fashion-loving New Yorkers.
WWD reports that the retailer has signed a lease for a 3,325-square-foot office at 142 Greene Street in New York, the first U.S. location for the U.K.-based global brand. Asos.com offers more than 50,000 branded and private label product lines of women’s wear, men’s wear, footwear, accessories, jewelry and beauty and is targeted to a young customer. One of its big claims to fame is that it offers free shipping (over a certain amount per order) and free return shipping, and that its items are considered very low price for such high-fashion styles. Asos.com attracts more than 16.6 million unique visitors a month and it ships to more than 160 countries.
Established in 2000, Asos has offices in London, New York and Sydney, and plans to open offices in Germany and France later this year.
There is no confirmation that the brand will open any brick and mortar stores to coincide with this opening – but we can only hope!