Time really does fly. It seems like just a few weeks ago that I was in Las Vegas speaking with some of the world’s leading brands like Boeing and Disney about how they are continuously innovating the way they craft their customers’ experience.
Now, we’re already getting ready for next year’s Next Generation Customer Experience event. Crazy!
But in the time since then, I put together some data from the survey that we conducted at the event about where companies stand with this whole customer experience thing. (While customer service is certainly nothing new, there’s definitely been an increased focus in recent years on delivering not just a good, but an outstanding customer experience.)
Our survey is right now being turned into a comprehensive report to share with all of you. In the meantime, we have a few infographics which we created from the data, and here’s the first, and per usual, the highlights:
– 51% of the brand representatives surveyed, all of whom had the responsibility of delivering customer experience strategies, had been in their current role less than three years when surveyed.
– Only 6% of respondents said customer experience had been a focus at their firm for less than one year.
– Also only 6% of respondents said it is very difficult to get internal approval for resources to devote to a customer experience strategy at their organization.
See the graphic here, and look forward to hearing more about the event. (Not now though – Hurricane Sandy has pretty much claimed the lives of all our websites – besides this one – haha – the blog wins!)