There are quite a few factors affecting your business that can be improved by focusing more acutely on an improvement of your customer experience.
This infographic from Monetate talks about how your website traffic, referrals, conversion rates, average order values, revenue and customer lifetime value can all be positively impacted with a greater focus on the customer experience.
Here’s a few of the stats that caught our eye:
– 65% of customers surveyed said that an online experience has changed their opinion about a brand or the products/services it offers
– 89% of consumers surveyed said they are more likely to switch to a competitor after having a negative customer experience.
– One of the best ways to improve customer experience is to help customers find what they are looking for through sophisticated merchandising tactics like badging and search.
Check out the graphic for all the deets.