Daily Archives: July 11, 2012
Bridging the Purchase Gap: Promoting & Selling Products thru Social Media
True fact: Companies must figure out how to drive meaningful social momentum for their products and promotions, if they are to achieve real Social ROI. Also true: many of them don’t know how. Thank goodness…
Effectively Profiling & Marketing to Today’s Luxury Spending “Gentleman”
In the clothing and luxury categories, male spending is growing at a faster rate than female spending. Luxury gentlemen make fewer purchases, but their average transaction is much larger, which gives them disproportionate spending share….