Infographic: Pre-Purchasing Behavior & the Influence of Mobile

Another great infographic comes our way from Milo (if you have fun infographics, please, send ’em over and we’ll post ’em!)

This one showcases some stats about pre-purchasing behavior by local and mobile consumers using mobile devices to pre-shop, comparison shop, look at reviews and make purchases with their mobile devices. The interesting stats we noted were:

– More than 1 in 3 shoppers have made a purchase via their mobile device in the last six months
78% of shoppers scored ratings and reviews and search result listings as the top influencing tactics that entice them to buy when shopping locally
– Almost half of consumers spend 50% or more of their total shopping time researching products online

Thanks for the funky graphic, Milo!