Where will the Leading Online Retailers be Spending their Budgets in 2012?

Twice every year, the organizers of the eTail conference spend three to six months (continuously) conducting phone and email surveys with executive-level retailers from top industry brands.

The survey results show that many web merchants are in a mood to invest in more e-commerce systems and services. In 2012, 79.4% of merchants will increase their ecommerce technology spending. Among that group, 19.5% will spend at least 5% more, 53.3% between 5.1% and 15% more, 7.8% will increase spending from 15.1% to 20%, 5.3% from 20.1% to 25%, and 14.2% from 25.1% to 50%.

The survey includes responses from more than 100 retail chains, catalog companies, web-only merchants and consumer brand manufacturers. Based on our findings, retailers in 2012 will primarily focus on the following areas:

• Customer Experience Enhancements
• Optimizing The Fundamentals Of Their Online Business
• Branding
• Cross-Channel Optimization
• Monetizing Social Media/Social Shopping
• Social Engagement and CRM
• Mobile Shopping and Marketing
• Online Advertising Vehicles
• Best Practices For SEO/SEM and Email Marketing
• Web Personalization
• Online Video and Merchandising Strategies
• Content Management
• International Expansion

The full report includes charts and conclusions – download it here and check out the numbers.

See where your retail operation fits in and as always, give us some feedback about the findings.

Happy Friday!