What will growing attention to online content do for your e-commerce site?

More companies are starting to submit to the power of online content. Not long ago, it would have been a dream to imagine streaming, free TV over the web. Now networks are almost expected to do it.

The Dish Network is one of the most recent to offer content online. Sony is also continuing to bet on online TV through Crackle.com, which could become the primary entertainment channel for Sony’s PlayStation Network, a growing video service that feeds games and online content into homes via PlayStation 3 consoles.

What will this mean for everyone trying to sell product online? Will you continue to increase online advertisements on these networks? And if so, does that mean you’ll cut back on traditional, print ads?

I’m curious – as always.